How to set up An Amazon Signage Stick

The Amazon Signage Stick is Amazon's purpose-built digital signage player. It is not a consumer Fire TV Stick, so setup takes a few extra steps: the Stick is registered to your company/organization in Amazon's Signage system and your CMS (Directable) is installed for you during setup.

What's in the box

• Amazon Signage Stick
• Remote control and 2 AAA batteries
• Power cable and power adapter
• Optional HDMI extender cable

Before you start

• An Amazon account (this creates or joins your Signage company/organization).
• A Directable account – if you don't have one yet, start a free trial.
• A TV or display with an available HDMI port (the display must support HDCP for protected content).
• Your Wi-Fi network name and password. Hidden networks are not supported, and the mobile app cannot set up a Stick on an open (password-free) network.
• A mobile device with Bluetooth enabled (for the app method) or a computer (for the portal method).

There are two ways to set up a Signage Stick. The Mobile App method is fastest and is best when setting up several Sticks at once. The Physical Remote + Signage Manager Portal method is done on the screen itself.

Option 1: Mobile app setup (recommended)

1. Plug the Stick into power using the included USB cable and power adapter. You can connect it to a display now or later – if you're setting up several Sticks, you can power them all from a power strip, finish setup, then install them on screens.
2. Download the Amazon Signage app from the Apple App Store or Google Play Store.
3. Open the app and sign in with your Amazon account. The first sign-in automatically creates your company/organization; for later Sticks, use the same Amazon account.
4. Tap + to add new Sticks. The app scans over Bluetooth for Sticks in range that haven't been set up yet.
5. Enter your Wi-Fi settings and choose Directable as your CMS. On iOS, make sure your phone is on the same Wi-Fi network the Sticks will use. You can save these selections as a reusable profile for future Sticks.
6. The Stick downloads any over-the-air updates and installs the Directable app automatically. This usually takes 5–10 minutes.
7. Assign the Stick to a location, or tap Skip for now to leave it as "Unassigned."
8. If prompted, save your Wi-Fi and CMS settings as a named profile.
9. When the app confirms setup is complete, connect the Stick to your display's HDMI port (use the extender cable if the port is tight) and switch the TV to that HDMI input.
10. Setup is finished when the Directable player appears on the screen with an activation code.

Tip: if you also want to use the physical remote, finish setup in the app first, then pair the remote.

Option 2: Physical remote and Signage Manager Portal setup

1. Put the batteries in the remote.
2. Connect the Stick to the power adapter with the USB cable, then plug the Stick into the display's HDMI port (using the extender cable if needed).
3. Plug the power adapter into a wall outlet. Do not power the Stick from a USB port on the TV.
4. Turn on the display and switch to the correct HDMI input.
5. Press and hold the Home button on the remote for about 10 seconds until "Press button to start" appears.
6. Choose your language, then select your Wi-Fi network and enter the password.
7. When the pairing code appears on screen, go to console.signage.amazon.com on your phone or computer and sign in with your Amazon account.
8. Follow the prompts to enter the pairing code and select Directable as your CMS. For additional Sticks, click + Add Device in the upper right, choose your CMS, and enter that Stick's pairing code.
9. The Stick installs updates and the Directable app – allow up to 10 minutes.
10. Setup is finished when the Directable player appears on the screen with an activation code.

Connect the Stick to your Directable account

1. Note the activation code shown in the lower right corner of the screen.
2. Log in to your Directable portal, go to Screens / TVs, and click Add New Display.
3. Enter the code, select a playlist (Default Playlist at a minimum), and check Autorun.
4. Click Save Changes. Within about 10 seconds your content should begin playing.

Codes expire after about 5 minutes. If yours times out, restart the Directable app on the Stick to get a new code.

Troubleshooting

• Stick not found during a Bluetooth scan: make sure it's powered on, within range, and hasn't already been set up under another organization.
• "This device belongs to another organization": the Stick is registered to a different Amazon account and must be released by that account first.
• Screen still says "installing": give it the full 10 minutes – the CMS install continues after the app reports the Stick online.
• Blank screen or no content: confirm a playlist is assigned to the display in your Directable portal.

Amazon's full setup documentation is available at signage.amazon.com/support/getting-started. You can also learn more about the hardware on our Amazon Signage Stick page, or contact our team if you need a hand.